I specialise in services designed to help publishers based outside of the UK/US to grow their English language programme in various areas.
I help publishers based outside of the UK/US unlock the full sales potential of their English language material.
Many publishers based outside of the UK or the US that have substantial lists of high quality English language books and journals lack proper marketing, sales and distribution capabilities in the Anglo-American market. I support such presses in finding tailored solutions for the maximazation of their English language sales. Relying on wide networks among marketing professionals, international sales reps and distribution outlets, I advise on the most promising global sales strategy and facilitate access to the most suitable partners.
Active commissioning and list management
Active English language commissioning raises a publisher's international profile and is a major component of mid-term brand building in the Anglo-American market.
For many of my clients I actively commission English language material across a variety of disciplines in the social sciences. Following my clients' editorial briefings, I source and manage book and journal projects from the first idea to production handover. Meeting potential authors at international conferences, on campus calls, and through existing networks, I bring together top academics with my client presses.
Foreign rights management
Many foreign presses have a large, untapped potential in foreign rights sales regarding both their non-English and English-language lists.
I proactively manage publishers' foreign rights licenses, connecting my clients with agencies and destination publishers all over the world. The careful selection and presentation of my clients' most promising titles can lead to an entirely new income stream with little effort. Attending Frankfurt and London Book Fair every year, I build lasting relationships for my client publishers.
Supporting my clients' in-house marketing activities, I provide in-depth, targeted marketing research for academic textbooks for the English language market.
For publishers not based in the UK/US it can be difficult to market their English language publications to their full potential. I help my clients boost their textbook reach by supplying contacts for suitable reviews requests; by hand-picking courses which are likely to adopt the textbook on the reading list; and by researching lists of departments, research centres, libraries, and individuals that should know about the book.